CLAN Cancer Support has thrown open its doors to say a special thank you to its newest group of fundraising stars.
Third year Robert Gordon University students were tasked with collaborating with the charity as a practical element of their BA Honours course in communications with PR and media.
They rose to the challenge and shattered the initial £10,000 target, going on to raise in excess of £20,000 to support the work of CLAN.
Some 70 students were divided into 10 teams and hosted a range of innovative fundraising events, ranging from a gruelling cycle challenge to a glamorous fashion show. In addition to event planning, the groups each had responsibility for promoting their fundraisers.
They gathered at CLAN House in Aberdeen on Wednesday, October 2 for an event designed to thank them for their efforts and to showcase the work they have done for the charity Susan Crighton, fundraising manager for CLAN, said: “We were all so impressed by the RGU teams. They put together some fantastic events and were organised, dedicated and enthusiastic about the projects. Each team was a credit to RGU and a credit to CLAN, we cannot thank them enough.
“To have raised £xx is obviously a very welcome boost, but the remit was far wider than fundraising. The students did a phenomenal amount of work to publicise their events through the traditional media, social media and other methods. That has been very valuable to CLAN in raising awareness among new audiences and the benefits of that will be long lasting.”
The students were able to put into practice various elements of the theory at the centre of their degree course and they impressed with their application to the task.
Izzy Crawford, Senior Lecturer, Department of Communication, Marketing & Media, Aberdeen Business School, at RGU said: “The intention was to really challenge the students to be creative but also to be strategic in their planning and execution of the events. Having the opportunity to put their learning into practice has been invaluable and will be of great benefit to them when they enter the workplace. We very much appreciate CLAN Cancer Support giving the students this opportunity. ”
CLAN Cancer Support is an independent charity which provides comfort support and information, free of charge, for anyone, of any age, affected by any type of cancer. CLAN aims to support people to reduce anxiety, stress and to increase their ability to cope with the effects of a serious illness. Based in Aberdeen, the charity covers the whole of north-east Scotland, Moray, Orkney and Shetland. CLAN has a presence in Ballater, Banchory, Elgin, Inverurie, Fraserburgh, Peterhead, Stonehaven, Kirkwall and Lerwick.
For further information about CLAN Cancer Support please call (01224) 647 000 or visit www.clanhouse.org
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CLAN offers free support to anyone affected by cancer in north-east Scotland, Moray, Orkney and Shetland. Please help support us.
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